"sanchuk" - 1 õppematerjal

Cialdini raamat

their potential watchers find disagreeable and their most creative talents find personally insulting? The answer is both simple and intriguing: They know what the research says. Experiments have found that the use of canned merriment causes an audience to laugh longer and more often when humorous material is presented and to rate the material as funnier (Provine, 2000). In addition, some evidence indicates that canned laughter is most effective for poor jokes (No- sanchuk 8{ Lightstone, 1974). In light of these data, the actions of television executives make perfect sense. The introduction of laugh tracks into their comic programming increases the hu- morous and appreciative responses of an audience, even-and especially-when the material is of poor quality. Is it any surprise, then, that television, glutted as it is with artless situation-comedies, is saturated with canned laughter? Those execu-