Cialdini raamat
were of good quality for the prices she was asking; yet they had not sold. My friend
had attempted a couple of standard sales tricks to get them moving. She tried call-
ing attention to them by shifting their location to a more central display area; no
luck. She even told her sales staff to "push" the items hard-again without success.
Finally, the night before leaving on an out-of-town buying trip, she scribbled
an exasperated note to her head saleswoman, "Everything in this display case, price
x '/2 ," hoping just to be rid of the offending pieces, even if at a loss. When she re-
turned a few days later, she was not surprised to find that every article had been
sold. She was shocked, though, to discover that, because the employee had read the
'''/2'' in her scrawled message as a "2," the entire allotment had sold at twice the
original price!
That's when she called me
annaabi.ee 
