Cialdini raamat
Phillips, David, 122 and,218 Rosten, Leo, 11
Phobias, treatment of, Reciprocity rule, 19-20 Rothman, Alexander,
100-101 defenses against, 200
Physical attractiveness, 45-49 Rove beetles, 11
influence of, examples of, 20-21, Running, Steve, 211
146-148 142, 164 Ryan, Leo R., 128
_INDEX
Sabbatists, 103 Singapore, bank run in, Stomach signs, regard-
Sabin, Robert, 132 13 6- 137 ing undue influ-
Sadat, Anwar, 68 Size, conveying status, ence, 89-91
St. John, Kevin, 211 185-186 Streisand, Barbra,
Salovey, Peter, 200 Social proof principle, 182
Sanka coffee, 183, 184, 99 Styron, William, 79
191- 192 advertising and pro- Suicide
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