Cialdini raamat
There must be some-
thing else that was critical.
One especially revealing question gives us a clue: "If the community had re-
mained in San Francisco, would Reverend Jones' suicide command have been
obeyed?" A highly speculative question to be sure, but the expert most familiar with
the People's Temple had no doubt about the answer. Dr. Louis Jolyon West, then
chairman of psychiatry and biobehavioral sciences at UCLA and director of its neu-
ropsychiatric unit, was an authority on cults who had observed the People's Temple
for eight years prior to the Jonestown deaths. When interviewed in the immediate
aftermath, he made what strikes me as an inordinately instructive statement: "This
wouldn't have happened in California. But they lived in total alienation from the
rest of the world in a jungle situation in a hostile country."
Although lost in the welter of commentary following the tragedy, West's ob-