Cialdini raamat
regularities in courtship
patterns across many
human cultures (Kenrick &
Keefe, 1992). For instance,
in personals ads around
the world, women
describe their physical
attractiveness while men
trumpet their material
wealth (Buss & Kenrick,
1998).
Used by permission of Dave
Caverly and Creators
Syndicate, Inc.
_ Chapt er 1 WEAPONS OF INFLUENCE
READER ' S REPORT 1 . 1
From a Management Doctoral Student
A rnan who owns an antique jewelry store in my town tells a story of how
he learned the expensive = good lesson of social influence. A friend of his
wanted a special birthday present for his fiancee. So, the jeweler picked out a
necklace that would have sold in his store for $500 but that he was willing to
let his friend have for $250. As soon as he saw it, the friend was enthusiastic
about the piece
annaabi.ee 
