Christopher Vogler The Writers Journey
images and slogans that are metaphors for the world of your story. By controlling
music and lighting as the audience enters the space, and consciously directing such
details as the attitudes and costumes of the ushers, a specific mood can be created.
T h e audience can be put in the ideal frame of mind for the experience they will share,
prepared for comedy, romance, horror, drama, or whatever effect you wish to create.
Oral storytellers begin their tales with ritualized phrases ("Once upon a
t i m e " ) and personalized gestures to get the attention of the audience. These signals
can cue the listeners to the funny, sad, or ironic mood of the story they will hear.
84
T H E ORDINARY W O R L D
Today many elements go into making those first impressions before the book
or the movie ticket is bought; the title, the book cover art, publicity and advertising,
annaabi.ee 
