Cialdini raamat
The real
treachery, and what we cannot tolerate, is any attempt to make their profit in a way
that threatens the reliability of our shortcuts. The blitz of modern daily life de-
mands that we have faithful shortcuts, sound rules of thumb in order to handle it
all. These are no longer luxuries; they are out-and-out necessities that figure to be-
come increasingly vital as the pulse quickens. That is why we should want to retal-
iate whenever we see someone betraying one of our rules of thumb for profit. We
want that rule to be as effective as possible. To the degree that its fitness for duty is
regularly undercut by the tricks of a profiteer, we naturally will use it less and will
be less able to cope efficiently with the decisional burdens of our day. That we can-
not allow without a fight. The stakes are far too high.
Summary
II Modern life is different from any earlier time. Because of remarkable techno-
annaabi.ee 
