"reputational" - 1 õppematerjal

Big data in cloud

information. [20] Enterprises worldwide make use of sensitive data, personal customer information and strategic documents. When there’s so much confidential data lying around, the last thing you want is a data breach at your enterprise. [21] For marketing and research, many of the businesses use big data, but may not have the fundamental assets particularly from a security perspective. If a security breach occurs to big data, it would result in even more serious legal repercussions and reputational damage than at present. [18] There is no way around it, but to increase security measures, such as putting extra layers around and encrypting the valuable data within its core, in addition to logging and honeypot detection. It can become quite a difficult task considering the evergrowing amounts of data, as we are talking of petabytes of data already. Data storage and retention is the most obvious risk associated with big data. When data gets