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"relationshipmore" - 1 õppematerjal

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Service marketing

Services have unique characteristics that differentiate them from goods or manufactured products. These characteristics are intangibility, heterogeneity, inseparability and perishability. So service marketing has to be different from product marketing. "Long relationshipmore value": The more that is known about the customer as the relationship develops, the more offers can be tailored effectively to meet their needs. Thus, the customer gets greater value, which in turn encourages more frequent and larger purchases. Chapter 3 It provides an overview of the four key phases of the marketing planning process. Phase 1:...

Inglise keel - Tallinna Tehnikaülikool
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