Cialdini raamat
_PREFACE
A second, larger group provided helpful suggestions for selected chapters or
groups of chapters: Todd Anderson, Sandy Braver, Catherine Chambers, Judi Cial-
dini, Nancy Eisenberg, Larry Ettkin, Joanne Gersten, Jeff Goldstein, Betsy Hans, Va-
lerie Hans, Joe Hepworth, Holly Hunt, Ann Inskeep, Barry Leshowitz, Darwyn
Linder, Debbie Littler, John Mowen, Igor Pavlov, Janis Posner, Trish Puryear, Mari-
lyn Rall, John Reich, Peter Reingen, Diane Ruble, Phyllis Sensenig, Roman Sherman,
and Henry Wellman.
Certain people were instrumental at the beginning stages. John Staley was the
first publishing professional to recognize the project's potential. Jim Sherman, Al
Goethals, John Keating, Dan Wagner, Dalmas Taylor, Wendy Wood, and David Wat-
son provided early, positive reviews that encouraged author and editors alike. My
editors at Allyn and Bacon, Michelle Limoges and Liz Napolitano, were consistently