CULTURAL TOURISM 2011 MEDIA
2. The Situational Analysis is spread throughout several sections of the plan and lacks
structure. The plan provides a decent analysis of potential customers and does a good
job at analyzing those, but fails to focus on competitors, one of the integral parts of
any complete Situational analysis.
3. The plan provides some sort of Opportunities analysis, but offers no attempt to analyze
potential Issues and refrains from trying to look into any possible negative aspects or
factors which may come in play later on.
4. The plan fails to clearly define the Objective, forcing the reader into making their own
conclusions based on the information presented throughout the plan.
5. The plan suggests multiple marketing tools and channels under the "Marketing
methods and channels" section, offering a rather comprehensive analysis of the
marketing possibilities
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