Cialdini raamat
less. Mark Post was the only person who even moved. He lay down on the sofa and
closed his eyes but did not sleep. Later, when spoken to, he answered monosyllabi-
cally but otherwise lay immobile. The others showed nothing on the surface, al-
though it became clear later that they had been hit hard. ...
Gradually, painfully, an atmosphere of despair and confusion settled over
the group. They reexamined the prediction and the accompanying messages. Dr.
Armstrong and Mrs. Keech reiterated their faith. The believers mulled over their
predicament and discarded explanation after explanation as unsatisfactory. At
one point, toward 4 A.M., Mrs. Keech broke down and cried bitterly. She knew,
she sobbed, that there were some who were beginning to doubt but that the
group must beam light to those who needed it most and that the group must
hold together