unusual order. Blindly following the system's numbers could have led to inaccurate orders for materials being sent to suppliers within the chain. The company caught the problem but only after a demand forecaster threw out the system's numbers and used his own. That created another problem: Forecasters stopped trusting the system and worked strictly with their own data. The supplier had to fine-tune the system itself, and then work on reestablishing employees' confidence. Once employees understood that they 21 would be merging their expertise with the system's increasing accuracy, they began to accept and use the new technology. Conclusions: What has enabled the effective implementation of supply chain management? The answer is found from the rapid developments in information and communications technologies. Use of databases,
general guiding principle, more information is always better than less information. It's just that, if I said a word, I am confident she would hate me for it. Standing Up for the Public Good Depending on the motives of the person wishing to use them, any of the compli- ance techniques discussed in this book can be employed for good or for ill. It should not be surprising, then, that the low-ball tactic can be used for more socially beneficial purposes than selling new cars or reestablishing relationships with for- mer lovers. One research project done in Iowa (Pallak, Cook, 8{ Sullivan, 1980), for example, shows how the low-ball procedure can influence homeowners to conserve energy. The project began at the start of the Iowa winter when residents who heated their homes with natural gas were contacted by an interviewer. The inter- viewer gave them some energy-conservation tips and asked them to try to save fuel in the future
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