Cialdini raamat
By spurring patrons to
make a public commitment, this approach increased the chance that they would follow through
on it. By the way, the canny proprietor was Gordon Sinclair of Gordon's restaurant in Chicago.
call or visit than before. Even phoning to inquire about ticket prices constitutes an
initial commitment to the concert. Combine that with the time and effort ex-
pended waiting interminably on hold after speed-redialing through jammed phone
lines, and the promoters have fans precisely where they want them once the cost is
revealed-at the end of an active, public, effortful commitment to the event.
More far-flung illustrations of the power of effortful commitments exist, as
well. There is a tribe in southern Africa, the Thonga, that requires each of its boys
to go through an elaborate initiation ceremony before he can be counted a man of
the tribe
annaabi.ee 
