Cialdini raamat
and I had just read INFLUENCE so I was really sensitive to those strategies.
There was a little tasting in the supermarket. Nice girl offered me a glass
of beverage. I tasted it and it wasn't bad. Then she asked me if I liked it. After
I answered yes, she proposed to me to buy four tins of this drink (the principle
of consistency-I liked it, therefore I should buy it-and the rule of reciproc-
ity-she first gave me something for free). But, I wasn't so naive and refused
to do it. This saleswoman didn't give up, however. She said, "Maybe only one
tin?" (using the rejection-then-retreat tactic). But, I didn't give up either.
Then she said this drink was imported from Brazil and she didn't know if
it would be available at the supermarket in the future. The rule of scarcity
worked and I bought a tin