Cialdini raamat
life that make severe demands on our mental energies and capacities. It is not hard
to understand, then, why automatic consistency is a difficult reaction to curb. It of-
fers us a way to evade the rigors of continuing thought. With our consistency tapes
operating, we can go about our business happily excused from having to think too
much. As Sir Joshua Reynolds noted, "There is no expedient to which a man will
not resort to avoid the reallabor of thinking."
The Foolish Fortress
There is a second, more perverse attraction of mechanical consistency as well.
Sometimes it is not the effort of hard, cognitive work that makes us shirk thought-
ful activity but the harsh consequences of that activity. Sometimes it is the cur-
sedly clear and unwelcome set of answers provided by straight thinking that
makes us mental slackers. There are certain disturbing things we simply would
rather not realize
annaabi.ee 
