Reading a quality or a popular newspaper
more sensational stories and scandals.
Secondly, quite big difference is in the price and the looks between those two papers. Quality
papers are printed on large pages, have an undramatic layout and very simple desing.
Althoush they look serious their price is not very low. But on the other hand tabloids aim to
excite the reader visually, using techniques such as very large headlines and photos. Those
newspapers are more cheaper than quality papers.
Accordingly, the readerships of those two different newspapers depend on the aforementioned
different characteristics. For example, tabloids are more frequently bought by older and
younger generations, because those people might find serious news boring, but on the other
hand popular papers are attracting them with large headlines and photos. And quality papers,
inversely, are read by people who do not care about those scandals and bloated news and want
to keep up with politics and other serious topics.