CHANGE YOUR THINKING CHANGE YOUR LIFE
you have that make you superior to anyone else offering to do the
same job that you are doing? What skills would it be useful for you to
have? If you are not currently excellent in your field, what steps do
you need to take, beginning immediately, to get yourself to the
point where you stand out from everyone else?
➤ Identify Your Ideal Customers
The third strategic area in business is that of segmentation. This re-
quires that you divide your markets and customers into segments.
You do this by identifying those customers who can most benefit
from your area of specialization and your competitive advantage
within that area.
In segmentation, you identify your ideal customers. Who are they?
Where are they? What do they have in common? What are their ages,
incomes, education levels, backgrounds, positions, experiences, and so
on
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