"qoaded" - 1 õppematerjal

Cialdini raamat

I occasionally return Ihome to visit family and the like. As in most places these days, most of the small Italian specialty stores are gone, having been replaced by larger super- markets. My mother sent me supermarket shopping during a visit for a load of canned tomatoes, and I noticed that nearly all the cans of Furmano Italian diced tomatoes were sold out. Searching a bit on the shelf immediately be- neath the almost empty shelf, I found a full shelf Qoaded, even!) of Furman brand diced tomatoes. Looking closely at the labels, I realized that Furmano is Furman. The company had just added an "0" to its name when distributing some of its products. I guess it must be because, when selling Italian-style foods, you're perceived as more of an authority if your name ends in a vowel. Author's note: The man who wrote this report also commented that the added letter "0" was