Cialdini raamat
Although it is generally acknowledged that good-looking people have an advantage
in social interaction, recent findings indicate that we may have sorely underesti-
mated the size and reach of that advantage. There seems to be a click, whirr re-
sponse to attractive people (Olson 8z Marshuetz, 2005). Like all click, whirr reactions,
it happens automatically, without forethought. The response itself falls into a cate-
gory that social scientists call halo qfects. A halo effect occurs when one positive
characteristic of a person dominates the way that person is viewed by others. The
evidence is now clear that physical attractiveness is often such a characteristic.
Research has shown that we automatically assign to good-looking individuals
such favorable traits as talent, kindness, honesty, and intelligence (for a review of
this evidence, see Langlois et aI., 2000). Furthermore, we make these judgments
annaabi.ee 
