Cialdini raamat
Keech.
They found her at the telephone deep in a discussion offlying saucers with a caller
whom, it later turned out, she believed to be a spaceman. Eager to continue talking
to him and at the same time anxious to keep her new guests, Marian simply in-
cluded them in the conversation and,for more than an hour, chatted alternately
with her guests in the living room and the "spaceman" on the other end of the tele-
phone. So intent was she on proselyting that she seemed unable to let any opportu-
nity go by. (Festinger et al., 1964, p. 178)
_ _ Chapter 4 SOCIAL PROOF
To what can we attribute the believers' radical turnabout? Within a few hours,
they had moved from clannish and taciturn hoarders of the Word to expansive and
eager disseminators of it. What could have possessed them to choose such an ill-
timed instant-when the failure of the flood was likely to cause nonbelievers to