"probalby" - 1 õppematerjal

Denotative and connotative meanings in motion graphics text

technology it hypes is futuristic, to the forward thinking user or company. Main elements In this chapter i analysemain graphical elements which are used to tell the story. 0:12 Denotative look : - We see a house, camera, smartphone and a plane. - All elements have thin lines drawn between them - Elemnts have a rather simple but detailed look - White outlines, without color Connotative look : These elements are picket the way they are because those things are probalby the most used items by the people in contemporary society. We live at our home, we use smart gadgets (smart watch, training gadgets e.t.), we use apps on our smartphones and we use smart transportation vehicles. And the important thing is that they can be all connected with each other. Thin lines are use because to tell that all the connections between the devices are subtle in real world and also thich lines would be too disrupting for the eye.