Cialdini raamat
person did not cause the bad news. The simple association with it is enough to
stimulate our dislike (Manis, Cornell, 8{ Moore, 1974). (See Figure 5.1).
There was something else I hoped the weatherman would get from the his-
torical example. Not only was he joined in his predicament by centuries of other
"tellers," but also, compared to some (such as the Persian messengers), he was very
well-off. At the end of our session, he said something to convince me that he ap-
preciated this point quite clearly. "Doc," he said on his way out, "I feel a lot better
about my job now. 1 mean, I'm in Phoenix where the sun shines 300 days a year,
right? Thank God I don't do the weather in Buffalo."
The weatherman's parting comment reveals that he understood more than 1
had told him about the principle that was influencing his viewers' liking for him.
Being connected with bad weather does have a negative effect, but being con-
annaabi.ee 
