Inglise keele sõnad ADVERTISING
specific product's.
3. Advertiding agencies Companies that handle advertising for clients.
4. Advertising account Contract between companie and client.
5. Agreed budget the amount of money a company plans to spend in advertising and
media time. (A particular market segment at which a marketing campaign is focused.)
6. Brief Short statement of things need to be done (worked out) ( Using few words)
7. target customers - customers you want to target, potantial customers who will buy
your product.
8. media planners - The people who choose where to advertise, in order to reach the
right customers.
9. threshold effect The benchmark for setting future advertising budgets
10. comparative-parity method match competation spending.
11. counter-cyclical advertising Adver. During periods or seasons when sales
are normally relatively poor
12
annaabi.ee 
