Cialdini raamat
Their customers
have already spent the amount in their toy budgets and are stiffly resistant to their
children's pleas for more.
So the toy manufacturers are faced with a dilemma: how to keep sales high dur-
ing the peak season and, at the same time, retain a healthy demand for toys in the
immediately following months. Their difficulty certainly doesn't lie in motivating
kids to want more toys after Christmas. The problem lies in motivating postholiday
spent-out parents to buy another plaything for their already toy-glutted children.
What could the toy companies possibly do to produce that unlikely behavior? Some
have tried greatly increased advertising campaigns, others have reduced prices dur-
ing the slack period, but neither of those standard sales devices has proved success-
ful. Both tactics are costly, and have been ineffective in increasing sales to desired
levels
annaabi.ee 
