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rate, because the most common naive idea people have about meaning is that
meaning is reference. In chapter 1 we disparaged the commonsensical but
untenable Referential Theory of Meaning. So we must now confront mean-
ing directly, and look at some more sophisticated theories of meaning.
Like any theory, a theory of meaning has to have a proprietary set of data.
What are the primary data for a theory of meaning? I will refer to them cor-
porately as "the meaning facts."
First, as we emphasized in chapter 1, there is meaningfulness itself. Some
strings of marks or noises in the air are just strings of marks or noises in the
air, whereas others--particularly whole sentences--are meaningful. What is
the difference? Perhaps that is the basic question for the theory of meaning.
66 Theories of meaning
Second, we sometimes say that two distinct expressions are synonymous.