Cialdini raamat
idea of such an experiment intriguing, you contact the director of the study, Pro-
fessor Stanley Milgram, and make arrangements to participate in an hour-long ses-
sion. When you arrive at the laboratory suite, you meet two men. One is the
researcher in charge of the experiment, clearly evidenced by the grey lab coat he
wears and the clipboard he carries. The other is a volunteer like yourself who seems
quite average in all respects.
After initial greetings and pleasantries are exchanged, the researcher begins to
explain the procedures to be followed. He says that the experiment is a study of
how punishment affects learning and memory. Therefore, one participant will have
the task of learning pairs of words in a long list until each pair can be recalled per-
fectly; this person is to be called the Learner. The other participant's job will be to
test the Learner's memory and to deliver increasingly strong electric shocks for
annaabi.ee 
