Cialdini raamat
bias can be rid of these extreme fears in an amazingly simple fashion. For instance,
in an early study (Bandura, Grusec, 8{ Menlove, 1967), nursery-school-age children,
chosen because they were terrified of dogs, merely watched a little boy playing
happily with a dog for 20 minutes a day. This exhibition produced such marked
changes in the reactions of the fearful children that, after only four days, 67 percent
of them were willing to climb into a playpen with a dog and remain confined there
petting and scratching the dog while everyone else left the room. Moreover, when
the researchers tested the children's fear levels again, one month later, they found
that the improvement had not diminished during that time; in fact, the children
were more willing than ever to interact with dogs. An important practical discov-
ery was made in a second study of children who were exceptionally afraid of dogs