The Story of Selver
SELVER
Kristen Ploom
Hugo Treffneri Gümanaasium
2011
History
Founded in 1995.
Founded by AS Tallinna Kaubamaja.
First Selver was opened in Tallinn and it was called
Punane Selver.
1998-2001 designed into chain of supermarkets.
2002 Opened first Selver outside of Tallinn.
Since 2008 Selver also operated in Latvia, but in the
end of 2009 due to the financial crisis Selver was
forced to close all its 6 supermarkets in Latvia.
Facts
35 Stores around the country.
11 of them are in Tallinn.
Two kinds of stores Supermarkets and
Hypermarkets.
5 Hypermarkets in Tallinn.
Selver is the exclusive retailer of the products
of Selveri Köök - over 250 different salads,
desserts, ready-made meals, etc.
Selvers in Estonia
Selvers of Tartu
Selver's main aim is to create
and maintain trust in clients by
creating a friendly
e...