"persepctive" - 1 õppematerjal

Denotative and connotative meanings in motion graphics text

way it is. Denotative look : - Dark blue gradient in the background. - White circles positioned in 3D space. - Orange thin lines appearing and going into some of the white circles. - Lot of hexagons filled with graphical imagery Connotative look : - Blue color is mostly picked from the company's brandbook. It is associated with trust, hoenesty and loyality. From color pshycology persepctive its reliable, responsible, emits inner security and confidence. Blue is also referred as a sky or even pictured as a Earth atmosphere or a outer space. Therefore, in the video we sense this blue gradiant as a sky or a space. We also could feel that the company might be actually trustworthy. - The white circes on the backround look like stars. Along with the blue gradient of course. These white circes are firstly shaped as circles