Cialdini raamat
gether with him, for him. In most situations, such a person would be viewed very
favorably, but in the deep trouble our robbery suspect finds himself, that person
takes on the character of a savior. And from savior, it is but a short step to trusted
father confessor.
Conditioning and Association
"Why do they blame me, Doc?" It was the shaky telephone voice of a local TV
weatherman. He had been given my number when he called the psychology de-
partment at my university to find someone who could answer his question-a
question that had always puzzled him but had recently begun to bother and de-
press him.
"I mean, it's crazy, isn't it? Everybody knows that I just report the weather, that
I don't order it, right? So how come I get so much flak when the weather's bad?
During the floods last year, I got hate mail! One guy threatened to shoot me if it
didn't stop raining. Christ, I'm still looking over my shoulder from that one. And