CHANGE YOUR THINKING CHANGE YOUR LIFE
And this same strategy can work for you.
■ SERVE PEOPLE BETTER
Every job is an opportunity for you to solve problems and to satisfy
the needs of other people. Since the problems and needs that peo-
ple have are unlimited, your opportunities to create value are unlim-
ited as well.
Every fortune begins with an idea to serve people better in some
way. Almost all entrepreneurs who start and build successful com-
panies have worked for other organizations where they continually
looked for ways to increase their value to the company.
ccc_tracy_4_52-76.qxd 6/23/03 2:47 PM Page 75
Decide to Become Rich ➤ 75
The primary sources of value, the keys to wealth building, are
time and knowledge. Your job is to continually increase your knowl-
annaabi.ee 
