Cialdini raamat
To the degree that its fitness for duty is
regularly undercut by the tricks of a profiteer, we naturally will use it less and will
be less able to cope efficiently with the decisional burdens of our day. That we can-
not allow without a fight. The stakes are far too high.
Summary
II Modern life is different from any earlier time. Because of remarkable techno-
logical advances, information is burgeoning, choices and alternatives are ex-
panding, knowledge is exploding. In this avalanche of change and choice, we
have had to adjust. One fundamental adjustment has come in the way we
Chapter 8 INSTANT INFLUENCE
make decisions. Although we all wish to make the most thoughtful, fully con-
sidered decision possible in any situation, the changing form and accelerating
pace of modern life frequently deprive us of the proper conditions for such a