Cialdini raamat
It's just that, if I said a word, I am confident she would hate me for it.
Standing Up for the Public Good
Depending on the motives of the person wishing to use them, any of the compli-
ance techniques discussed in this book can be employed for good or for ill. It
should not be surprising, then, that the low-ball tactic can be used for more socially
beneficial purposes than selling new cars or reestablishing relationships with for-
mer lovers. One research project done in Iowa (Pallak, Cook, 8{ Sullivan, 1980), for
example, shows how the low-ball procedure can influence homeowners to conserve
energy. The project began at the start of the Iowa winter when residents who
heated their homes with natural gas were contacted by an interviewer. The inter-
viewer gave them some energy-conservation tips and asked them to try to save fuel
in the future. Although they all agreed to try, when the researchers examined the
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