THE PSYCHOLOGY OF COMMUNICATION
!89:;'5437''5<5 X+/0$,'2$1$/''<4A3=
!89:;'544.''5<5 X+0V'YV)?"+''5=3
F
!89:;'6===''5<5 X+0V$X+0"@/''44A5==&'5=.&'5=3&'
!)2+1&'>)?$,0''5<5&'5<6 ' 663
%)2"@''<.&'46A4B&'5=7&'5-:;:'R'^:>C!:''<.
O
/"#"''0123014 O+0L,+1+&'(LX?$,0)''<.
!)1#)1'@+??"$/''545 OZZ8;;C!!''534
!"5#)6$+7''819 O@Z)11$%%&'U+X$/'^W''534A54=
!"5#3+)*:':):"*7''0413048;'' O@9"%%'N1"G$,/"0H''B<&'<7&'573&''
' 811 ' 6=3&'66-&'664
O
!8>C;D''.6&'5-= OZ!N(:;'R';C^T[[''--
!),$1E&'F)1,+#''.6&'5-= OZ!N(:;'C''5<5
!)/':12$%$/''.7 OZ!N(:;'O''577
!)G$%+@$&'!+#H'I:#+'JH,)1K''' OZ!N(:;'O'R'OZ!N(:;'C'''
R
' 5.= ' 5<5
!"<)*'=*&$5''0