Cialdini raamat
obtained when the uniformed requester was female (Bushman, 1988).
Especially revealing was one version of the experiment in which the requester
stopped pedestrians and pointed to a man standing by a parking meter 50 feet
away. The requester, whether dressed normally or as a security guard, always said
the same thing to the pedestrian, "You see that guy over there by the meter? He's
CONNOTATION NOT CONTENT _
overparked but doesn't have any change. Give him a dime!" The requester then
turned a corner and walked away so that by the time the pedestrian reached the
meter, the requester was out of sight. The power of his uniform lasted, however,
even after he was long gone: Nearly all ofthe pedestrians complied with his direc-
tive when he wore the guard costume, but fewer than half did so when he was
dressed normally.6
It is interesting to note that, later on, Bickman found college students guessed
annaabi.ee 
