CHANGE YOUR THINKING CHANGE YOUR LIFE
When they fail temporarily, which is inevitable, they immediately
interpret this as a personal statement about their deficiencies. If the
sales call is not successful, they say, “I must be a terrible salesper-
son. The product is no good. Customers are not interested in what
we have to sell. I’ll never succeed in this field.”
In other words, they overgeneralize and overdramatize a small
failure rather than dismissing it as a temporary setback and going
on to the next call. They interpret the experience negatively. It then
has a negative effect on their self-image: “I’m no good.” Their work
performance declines and they do even worse next time.
The good news, however, is that how you interpret an event is
under your control. It is a matter of choice.You determine how you
annaabi.ee 
