Cialdini raamat
Love and encyclopedia sales are forever.
© The New Yorker Collection 1982, by J. B. Handelsman,
from cartoonbank.com. All rights reserved.
"Louist, there's a gmt/man here who says thai you
and h< wordl!T a Sl!t ofenryclopedias.•
The Shaklee Corporation, which specializes in door-to-door sales of various home-
related products, advises its salespeople to use the "endless chain" method for find-
ing new customers. Once a customer admits that he or she likes a product, that
customer can be pressed for the names of friends who would also appreciate learn-
ing about it. The individuals on that list can then be approached for sales and a list of
annaabi.ee 
