"ofe5sional" - 1 õppematerjal

Cialdini raamat

to fail to do so will lose the influence of the contrast principle and will also cause the principle to work actively against them. Presenting an inexpensive product first and following it with an expensive one will make the expensive item seem even more costly as a result-hardly a desirable consequence for most sales organiza- tions. So, just as it is possible to make the same bucket of water appear to be OOGBE~T: P~OFE5SIONAL BEA~ER OF_ BAD ~ '(QU'RE FIRED!JJ ,.HIS IT'S NOT. BUT ~-- ___ _ _ _NEWS ____ ~G ~ CAN', WATCH HOW AND THEY I-fl.VE. BE WALLY, YOUR 13055 i SECRH VIDEOS ~