Cialdini raamat
companies then spend to advertise their connection to the event. Yet it may be that the largest dol-
lar figure of all for the corporate sponsors is the one on the profit line. A survey by Advertising Age
magazine found that one-third of all consumers interviewed said they would be more likely to pur-
chase an item if it were linked to the Olympics.
_ _ Chapter 5 LIKING
Obamprah
When Oprah Winfrey
joined presidential
candidate Sarack Obama
on the campaign trail, his
approval ratings jumped
annaabi.ee 
