Cialdini raamat
attacked, since they cannot say themselves. It can be assumed, however, that their
apathy was indeed one of the big-city variety. It is almost a matter of psychological
survival, if one is surrounded and pressed by millions of people, to prevent them
from constantly impinging on you, and the onlY way to do this is to ignore them as
often as possible. Indifference to one's neighbor and his troubles is a conditioned
niflex in life in New York as it is in other big cities. (A. M. Rosenthal, 1964, pp.
82-83)
_ _ Chapter 4 SOCIAL PROOF
As the Genovese story grew-aside from Rosenthal's book, it became the focus
of numerous newspaper and magazine pieces, several television news documen-
taries, and an off-Broadway play-it attracted the professional attention of a pair of
New York-based psychology professors, Bibb Latane and John Darley (1968b). They