Inglise keele kodulugemine teemal: Mass Media
e., you will want to inform people
and give them facts or information about your work or your cause. You should not
expect the media to bring about major or rapid changes in public attitudes. The media
is best used to provide factual information in a steady, credible manner, and that
knowledge over time helps to change people's attitudes.
NGOs often use the media without precise goals or targets. Often people send press
releases or hold press conferences without having sufficiently `newsy' information to
give the press, and this results in poor coverage, or even in situations where some
journalists do not respond the next time they are approached by the same NGO. It is
important to have a clear, realistic aim when you use the mass media, such as: specific
facts to be disseminated, a project announced, an appeal for money or support,
introducing a new person or activity, etc. If you do not have newsworthy information,
annaabi.ee 
