Cialdini raamat
proached, increasing numbers of newspaper, television, and radio reporters
converged on the group's headquarters in the Keech house. For the most part, these
people were turned away or ignored. The most frequent answer to their questions
was, "No comment." Although discouraged for a time, the media representatives
returned with a vengeance when Dr. Armstrong's religious activities caused him to
be fired from his post on the college health service staff; one especially persistent
newsman had to be threatened with a lawsuit. A similar siege was repelled on the
eve of the flood when a swarm of reporters pushed and pestered the believers for
information. Afterward, the researchers summarized the group's preflood stance on
public exposure and recruitment in respectful tones: "Exposed to a tremendous
burst of publicity, they had made every attempt to dodge fame; given dozens of op-
portunities to proselyte, they had remained evasive and secretive and behaved with