Cialdini raamat
O'Connell, 1966).
As for the positive associations, it is the compliance professionals who teach
the lesson. They are incessantly trying to connect themselves or their products with
the things we like. Did you ever wonder what all those good-looking models are
doing standing around in the automobile ads? What the advertiser hopes they are
CONDITIONING AND ASSOCIATION . , ' I
Weathermen pay price for nature1s curve balls
by David L. Langford
Associated Press
Television weather forecasters make a good Bonner said he then looked for the
living talking about the weather, but when bouncer, couldn't spot him, and replied,
Mother Nature throws a curve ball, they duck "That's right about the tomado, and I'll tell you
for cover. something else. I'll send another one if you