Cialdini raamat
Those who have had a negative history with credit
cards-because they've paid an above-average number of interest charges in the previous year-do
not show the facilitation effect. In fact, these individuals are more conservative in their spending ten-
dencies when in the mere presence of credit card logos.
CONDITIONING AND ASSOCIATION _
of our Olympic teams) During the 1970s, when the magic cultural concept ap-
peared to be "naturalness," the "natural" bandwagon was crowded to capacity.
Sometimes the connections to naturalness didn't even make sense: "Change your
hair color naturally" urged one popular TV commercial. Similarly, although it
made great sense that sales of Mars Rover toys would jump after a U.S. Pathfinder
rocket landed the real thing on the red planet in 1997, it made little sense that
the same would happen for the sales of Mars Candy Bars, which have nothing
annaabi.ee 
