Cialdini raamat
At the end of the question period, the two recruiters were faced with a crowd of au-
dience members submitting their $75 down payments for admission to the TM
program. Nudging, shrugging, and chuckling to one another as they took in the
payments, the recruiters betrayed signs of giddy bewilderment. After what ap-
peared to have been an embarrassingly clear collapse of their presentation, the
meeting had somehow turned into a great success, generating mystifyingly high
levels of compliance from the audience. Although more than a bit puzzled, I
chalked up the audience response to a failure to understand the logic of my col-
league's arguments. As it turned out, however, just the reverse was the case.
Figure 3.1 Higher
Consciousness
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