Cialdini raamat
firefly (Photuris) on the males of another firefly genus (Photinus). Understandably,
the Photinus males scrupulously avoid contact with the bloodthirsty Photuris fe-
males. However, through centuries of natural selection, the Photuris female hunters
have located a weakness in their prey-a special blinking courtship code by which
members of the victims' species tell one another they are ready to mate. By mim-
icking the flashing mating signals of her prey, the murderess is able to feast on the
bodies of males whose triggered courtship tapes cause them to fly mechanically
into death's, not love's, embrace (Lloyd, 1965).6
In the struggle for survival, nearly every form of life has its mimics-right
down to some of the most primitive pathogens. By adopting certain critical fea-
tures of useful hormones or nutrients, these clever bacteria and viruses can gain
entry into a healthy host cell. The result is that the healthy cell eagerly and naively
annaabi.ee 
