Cialdini raamat
years ago, and the well known people that worked in this job received the
name of "lloronas," which means criers.
Author's note: We can see how, at different times and in different cultures. it has been possible to
profit from manufactured social proof-even when that proof has been plainly manufactured.
This possibility has now advanced into the digital age through the computer-generated voices
employed by many modem merchandisers. One study showed that people who listened to five
positive hook reviews from real Amazon.com customers became significantly more favorable to-
ward the book if the reviews were "spoken" by five separate (obviously) synthesized voices than if
they'd heard these five reviews via one (obviously) synthesized voice (Lee &: Nas, 2004).
Let's take an example. A bit earlier, I noted the proliferation of average person-
annaabi.ee 
