283. Involve-kaasama J 284. Jarring räige 285. Justice- õiglus L 286. Labour- töö 287. Late pickups - hilinenud järeletulemine 288. Launch- algatama 289. Legitimize- seadustama, õiguspäraseks tegema 290. Lifespan- eluaegne 291. Liked - seotud 292. Lousy kehv, närune 293. Lower- alandama, vähendama 294. Loyalty- ustavus, lojaalsus M 295. Manufacturer- tootja 296. Maybe- võibolla 297. Measured mõõdetuna 298. Merchandiser- kaubatundja 299. Merely- ainult, lihtsalt, vaevu, niisama 300. Merge- liituma 301. Merger- firmade liitumine 302. Middleman- vahendaja 303. Militate huvid 304. Minnow- karpkala 305. Minor- vähemtähtis, väiksem 306. Misbehavior halb käitumine 307. Miserably- viletsalt 308. Modern society moderne ühiskond 309. Momentum- impulss 310. Monitor- jälgima 311. Moral incentive moraalne ajend 312. Motion- liikumine N 313
PSYCHOLOGICAL REACTANCE ~ Time Limits Related to the limited-number technique is the "deadline" tactic in which some of- ficial time limit is placed on the customer's opportunity to get what the compliance professional is offering. Much like my experience with the Mormon temple's inner sanctum, people frequently find themselves doing what they wouldn't much care to do simply because the time to do so is running out. The adept merchandiser makes this tendency payoff by arranging and publicizing customer deadlines that generate interest where none may have existed before. Concentrated instances of this approach often occur in movie advertising. In fact, I recently noticed that one theater owner, with remarkable singleness of purpose, had managed to invoke the scarcity principle three separate times in just five words of copy: "Exclusive, limited engagement ends soon!"
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