Marketing Metaphoria
Marketing
Metaphoria
Maarja Salu
MSI
I kursus
Marketing Metaphoria reveals the powerful
unconscious viewing lenses called "deep
metaphors"
that shape what people
think, hear, say, and do.
Why do...
... advertising campaigns and new products often fail?
... consumers feel that companies don't understand their needs?
Because...
... marketers themselves don't think deeply
about consumers' innermost thoughts and
feelings.
Marketing Metaphoria should convince you that
everything consumers think and do is
influenced at unconscious levels and it will
give you access to those deeper levels of
thinking.
What are these deep metaphors then?
Seven main ones
Balance
Transformation
Journey
Container
Connection
Resource
Control
Balance
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Second level
Harmony
...
annaabi.ee 
